What is SEO?

SEO, or Search Engine Optimization, is the practice of optimizing your website's architecture, content, code and backlinks to increase organic traffic from search engines.

Our guides cover the three main branches of SEO: technical, on-page and off-page. We've designed them to provide actionable strategies, insights and suggestions that you can immediately apply to your own website. Let's get started

Part 1

Technical SEO

Technical SEO is everything except your content and backlinks, covering site organization and architecture, markup, metadata, structured data, and site speed. Let's get technical.

Part 2

On-Page SEO

On-Page SEO is all about optimizing your content. Are your keywords in the optimal places? Is your content topical? Does it engage your users? Is it too short? Don't worry, we'll help you answer these questions.

Part 3

Off-Page SEO

Off-Page SEO focuses on strategies to help build a website's authority, including link-building techniques, sourcing quality over quantity, and measuring your efforts. Start your journey.

SEO Tools

Discover the best SEO tools for competitor analysis, link building, content strategy and development, keyword research, site performance, and more.


One of our all-time favorites, Ahrefs is easily the best SEO backlink, keyword, and competitor research tool on the market today. 👆

Word Counter

Whether it's title tags, tweets, or blog posts, Word Counter is the best online tool for counting words in real time, along with keyword density. 👌


Forming the backbone of our content strategy, UpWork has loads of talented writers, researchers and data entry specialists for hire. 👍

Lorem Ipsum

Great for prototyping page and content layouts, Lorem Ipsum lets you generate paragraphs of placeholder text to use in your mockups. 📖

Google Analytics

Indispensable for gathering metrics, Google Analytics is a free, full-featured dashboard to analyze and measure your website's traffic. 📈

Google Search Console

Another powerful platform from Google, Search Console provides information on your website's keyword impressions, positions and clicks. 🛠️